On TikTok, he was known simply as what’s next a name as bold as the stunts that made him an internet sensation.

His catchphrase, “It’s not a big problem for me,” became his trademark, echoing after every jaw-dropping video he uploaded.

He started harmlessly, chugging down bottles of water, soft drinks, and beer, five bottles of Coke at a go, for instance, to the amazement of viewers.

His confidence and humour quickly won him a loyal following.

But as his popularity grew, so did the pressure to outdo himself.

His followers began suggesting riskier and more extreme challenges, and he never hesitated.

In one viral video, he consumed five bottles of Club Beer in minutes.

In another, he mixed milk with akpeteshie, a potent local gin, and swallowed the concoction in seconds.

In an interview, what’s next revealed that he was inspired by a content creator in Germany who performs similar liquid-challenge stunts.

“He’s doing it in Europe,” he said. “So I’m representing Africa to compete with him.”

But when asked if he knew what dialysis was, he appeared completely unaware.

This moment shocked many viewers, revealing just how little he understood about the potential long-term effects of his extreme habits on his kidneys and overall health.

What’s even more fascinating and troubling is his belief that he’s promoting the brands he consumes.

In reality, experts and digital culture analysts argue that his actions do not constitute brand promotion. Instead, they reflect how creators often use recognisable products to draw attention, gain likes, and drive engagement, sometimes at the expense of their own well-being.

Despite warnings from concerned fans urging him to stop, what’s next continued undeterred.

In one of his latest videos, he combined five different energy drink brands and downed them in seconds.

Not long after, his TikTok account was banned, leaving behind a trail of viral clips and worried followers.

Today, his digital footprint remains both entertaining and haunting, a reminder of the fine line between content creation and self-endangerment.

What began as harmless fun spiralled into obsession, and his story now stands as a cautionary tale about the pursuit of virality at all costs.