Zack GH says the future of Ghana’s music industry is bright if artists learn to support one another
Ghanaian artist Zack GH has expressed optimism about the future of the country’s music industry, saying its success depends largely on unity, humility, and the willingness of musicians to learn from and support one another.
Speaking in an interview with host Summy Brown GH on Accra 100.5 FM’s 'Akwaabaa' Drive show, Zack GH was asked whether he believes the future of the Ghanaian music industry is truly bright, considering the challenges and the slow pace of change from authorities.
In response, the musician confidently stated that “the future is bright,” but stressed that artists must change their attitudes toward one another.
According to Zack GH, upcoming musicians must learn from the pioneers who paved the way and also draw inspiration from artists who are currently taking Ghanaian music to the global stage.
He mentioned top acts such as Shatta Wale, Stonebwoy, Sarkodie, Black Sherif, King Promise, and several others who are representing Ghana internationally and whose music continues to travel across borders.
“If you see a friend rising, you should be happy for the person,” he said.
“We must get close to the lives of those who are doing well in the industry.
What are we doing to support them?
Are we going to them to learn, or are we staying back because of pride?
We have to push them.”
Zack GH recounted a personal experience from years ago while he was in Europe, when he entered a nightclub and heard several Ghanaian songs being played, including tracks from Sarkodie (featuring Castro), Stonebwoy, and Shatta Wale. However, he noticed that the artist whose songs were played the most was Fuse ODG, largely because he is based in the UK. He also observed that Nigerian songs dominated the playlist.
This moment, he said, made him realise how much Nigerian musicians support and promote one another internationally, despite their differences.
“Nigerian artists have their issues, but when it comes to their work, they support each other strongly.
In Ghana, some artists feel like they are already at the top, and they are afraid to help others because they think the younger ones might become bigger than them,” he explained.
Zack GH added that true happiness comes from lifting others up and seeing them succeed.
He said it would make him proud if, one day, an artist he helped becomes successful and publicly acknowledges that support.
“No one knows everything in music. Even if you can sing, you are still learning. We are all learning step by step. Some will be more talented than others, but when you see someone climbing, help them.
Because if you try to sabotage them today and tomorrow, you need a feature from them, how will you get it?” he questioned.
He concluded by urging Ghanaian musicians to drop jealousy and pride and embrace collaboration for the greater growth of the industry.
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