Friday, 12 December

GTDC unveils strategic initiatives to boost Ghana’s tourism sector

Entertainment
Mr. Ben Ohene Ayeh

The Ghana Tourism Development Corporation (GTDC) is making waves in the tourism sector with its innovative approaches, including the popular 'Accra By Night' programme, which has recorded an impressive 740 riders in just eight months.

GTDC's Deputy CEO for Finance and Administration, Naomi Borley Alabi, highlighted the organisation's progress on the Ghana Tourism Investment Platform (GTIP), a national interface designed to attract investors to tourism assets across all 16 regions. GTIP has documented 10 high-potential investment sites, ranging from heritage and eco-tourism to coastal and adventure properties, in partnership with key stakeholders.

"GTIP represents possibility and progress because it reflects the Ghana we are building, not the Ghana we inherited," Alabi said.

"We are creating a structured and transparent path for investment that honours our heritage, protects our landscapes, and supports our communities."

On his part CEO of GTDC, Prof Kobby Mensah, said GTDC's flagship programmes, including Accra By Night, Ghana Tourism Marketplace (GTM), and GTIP, are forming a modern, competitive, and integrated tourism ecosystem that supports entrepreneurship, investment, and national branding.

"Tourism vendors realising profit is our job," said Mensah.

"These platforms are the means to our end – driving tourism traffic to our spaces, enhancing data analytics, and ensuring Ghana becomes a globally competitive destination."

As the tourism season picks up, GTDC is committed to scaling its initiatives to meet rising local and international interest.

Source: Classfmonline.com/Edem Afanou