Vice President Prof Jane Naana Opoku-Agyemang (NJOA) has reaffirmed the government’s commitment to supporting the Ministry of Tourism, Culture and Creative Arts as a key driver of economic growth and national development, during a working visit to the ministry.

She underscored the need for stronger collaboration, improved revenue mobilisation, and better packaging and promotion of Ghana’s tourism, cultural and creative assets to strengthen national branding and enhance the visitor experience.

Welcoming the vice president, Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, highlighted the sector’s immense potential for job creation, youth empowerment and economic growth. She stressed that sustained mentorship, investment and institutional support are crucial to unlocking and nurturing Ghana’s creative talent.

The visit concluded with a renewed call for sustained inter-ministerial collaboration to fully harness the country’s tourism and creative industries for inclusive and sustainable development.