Friday, 27 December

The resilience of women entrepreneurs and stratcomm Africa’s 30-year journey of impact

Feature Article
Naa Ayele Armah

The stories told through Stratcomm Africa’s Women SHARE program are more than just narratives of perseverance—they’re a celebration of the unbreakable human spirit. This year’s theme, “Tales of Resilience: Sharing Our Story, Amplifying Your Story, Inspiring Other Stories,” feels deeply personal, as it reflects the challenges and triumphs that so many women face every day. And as Stratcomm Africa celebrates its 30th anniversary, it is clear that resilience is not just a theme; it is the heart of their journey.

A 30-Year Journey of Grit and Grace

Thirty years ago, Esther Cobbah started Stratcomm Africa with little more than a dream, a strong faith in God, and the conviction that effective communication could change lives. Working from the quiet of her bedroom, she built something extraordinary. It wasn’t easy. There were challenges—moments that tested her resolve and her faith—but she stayed the course, believing in the power of storytelling to inspire, connect, and transform.

Today, Stratcomm Africa is not just a successful business; it’s a beacon of hope and inspiration. Under her leadership, the company has helped organizations, governments, and communities amplify their voices and tell their stories. It is a legacy that stands as proof that with determination, faith, and vision, anything is possible.

Women SHARE: Stories That Inspire

The Women SHARE program is one of Stratcomm Africa’s most powerful platforms. It is a space where women come together to share their journeys—their struggles, their victories, and their hopes. It is a space where connections are made, support is offered, and inspiration is sparked.

This year’s theme focuses on resilience, and the stories shared are nothing short of remarkable:

* Audrey Selormey left her banking job with just 100 Ghana cedis and a dream. Today, she runs one of Ghana’s most beloved restaurants, serving authentic African cuisine and proving that passion and perseverance can build empires.

* Awura Abena, a young fashion designer, nearly gave up on her dream after facing countless setbacks. But she didn’t. Now, she’s one of Ghana’s top 50 Young CEOs, co-owner of a leading fashion brand, and an inspiration to creatives everywhere.

* Linda Ampah endured unimaginable personal trauma, but she turned her pain into purpose. She founded a fashion empire and dedicated her life to mentoring other women, helping them build their own legacies.

These are not just success stories; they are testaments to the strength of the human spirit. They remind us that no matter how hard the road is, resilience can lead to greatness.

A Shared Legacy of Resilience

The parallels between the women in the SHARE program and Stratcomm Africa’s journey are striking. Both have faced challenges, adapted, and grown stronger. Both have used their struggles as stepping stones to create something meaningful. And both are committed to helping others do the same.

Stratcomm Africa has always been more than just a business. Through initiatives like Women SHARE, it has become a lifeline for so many, a place where dreams are nurtured and stories are amplified. It’s a legacy of resilience, built on the belief that every story matter.

Looking Ahead: Building the Future

As Stratcomm Africa celebrates its 30th anniversary, it is not just looking back at what it has achieved—it is looking forward to what’s next. The future is bright, filled with opportunities to amplify more voices, share more stories, and inspire more people.

The company’s resilience has been its greatest strength. It has survived economic downturns, industry changes, and societal shifts by staying true to its mission. It’s a testament to what can be achieved when you’re willing to adapt, innovate, and keep pushing forward.

Conclusion: Resilience as a Catalyst for Change

Stratcomm Africa’s story is one of hope, determination, and faith. It’s proof that resilience is more than just surviving tough times—it is thriving despite them. And as it continues to amplify stories through Women SHARE and beyond, it’s clear that this is just the beginning.

This is not just a celebration of the past; it is an invitation to others to share their stories, embrace their struggles, and turn their challenges into triumphs. Together, we can create a world where resilience is celebrated, and every voice is heard.

Naa Ayele Armah is a professional with 10 years' experience in Marketing and Communication. Currently a Principal Marketing and Corporate Communications Officer at Stratcomm Africa Ltd LinkedIn: Naa Ayele Armah

Source: Naa Ayele Armah