The Executive Director, National Commission on Culture (NCC), Nana Otuo Owuahene Acheampong, has encouraged creatives to use their platforms and influence to promote peace and stability.

Nana Acheampong underlined the "unique power" wielded by creatives in communicating salient information "deeply and memorably". 

Thus, he charged local creatives to recognise their influence, using their various media and platforms "strategically" not to ruin but to foster peace.

He emphasised these were important campaigns creatives must undertake to crystalise, materialise and safeguard peace.

He spoke on the sidelines of the launch of the Theatre for Peace – a collaborative project between NCC and the National Commission for Civic Education (NCCE) aimed at fostering peace before, during and after the upcoming elections.

"People tend to absorb and remember visuals and sounds far more effectively than simple conversations. This unique power to communicate deeply and memorably places a special responsibility on creatives," Mr Owuahene Acheampong said.

"By using their platforms strategically, I am certain they can shape and influence society in a meaningful way, particularly when it comes to spreading messages of peace."

He added: "Making peace a theme in your works, whether through a heartfelt song, a moving film or a compelling stage performance, you have the unique ability to make peace feel tangible and achievable. As people experience these stories and see peace as something relatable and essential, the message of empathy and harmony will spread.

"Our creatives have the potential to create impactful and lasting messages. These artistic expressions can go beyond surface-level interactions, fostering a true culture of peace that lingers in people's minds and shapes their perceptions over time."