Ghana’s Minister for Communications and Digitalisation, Mr. Sam Nartey George, has issued a sharp rebuke of DStv Ghana’s pricing regimes, accusing the company of failing to take Ghanaians seriously and prioritising profit over fairness.

In response to a public statement released by DStv Ghana, the Minister stated that the company’s actions vindicate his earlier concerns about its disregard for Ghanaian consumers.

He pointed out the contrast between DStv’s response in Ghana and its swift compliance with regulatory demands in Nigeria, where a parliamentary intervention led to the suspension of similar price hikes.

“In Nigeria, when authorities acted, DStv complied and reversed their price increases. He gave this response in a Facebook post on Sunday.

Here in Ghana, despite more favourable economic indicators—including a 10% cedi appreciation, a 5% drop in inflation, and falling fuel prices—they still went ahead with a 15% increase in April,” the Minister noted.

Mr Sam George also revealed an alternative proposal offered by DStv, which he rejected outright. According to the Minister, the company suggested that while maintaining current high subscription prices, it would refrain from repatriating the revenue to its headquarters.

“That offer lacks any logic,” he said. “The issue is the exorbitant pricing itself—not where the money goes.”

Calling the offer “disconnected from the real concerns of Ghanaians,” the Minister emphasised that his position is driven by a commitment to fairness and economic justice for consumers.

“There has been a RESET,” he said, “and it demands a new style of public service that is fiercely protective of the Ghanaian people.”

While expressing empathy for local DStv staff, he urged them to align with national interests and the broader call for equitable treatment.

“I remain open to constructive engagements,” he stressed, “but only those centred on price reduction. Anything else is tangential and of no consequence.”

The Communications Ministry’s stance signals a firmer regulatory posture in defense of consumer rights and fair market practices amid growing concerns over cost-of-living pressures in Ghana.