GoldBod Jewellery, a subsidiary of the Ghana Gold Board (GOLDBOD), has appointed media star and businessman Kwabena 'Bola Ray' Anokye Disi, and movie and media star Jocelyn Dumas as its brand ambassadors.  

The appointments, according to an October 28, 2025, statement, were aimed at promoting "Ghana's rich gold heritage and highlight the country's expertise in crafting authentic and exquisite gold jewellery through world-class artistry and ethical sourcing".  

"With Bola Ray's charisma and Jocelyn Dumas's elegance, GoldBod Jewellery is poised to reach new heights, showcasing the beauty of Ghana's gold ornaments to the world," the statement continued.  

CEO of GOLDBOD, Sammy Gyamfi ESQ, said the partnership was "a strategic move to project Ghanaian craftsmanship in jewellery fabrication for both the domestic and international markets".  

He spoke at the unveiling event held at the GOLDBOD Head Office in Accra. “Bola Ray and Joselyn Dumas represent excellence and authenticity — the very values that define the Goldbod Jewellery brand," he remarked.  

"Their appointment as brand ambassadors of GoldBod Jewellery marks a major milestone in GOLDBOD’s mission to promote local value addition to the country’s gold resources."  

Additionally, Mr Gyamfi recognised that the collaboration marked "the first step towards the actualization of President Mahama’s vision of making Ghana a leading hub of authentic gold jewellery and ornaments in Africa".  

"As part of their ambassadorial roles, the two icons will spearhead brand campaigns, media engagements, and public outreach initiatives that showcase GoldBod’s latest collections of fine gold and diamond jewellery, bespoke ornaments and refined luxury accessories," the statement outlined, in conclusion.