Guinness Ghana has announced an enhanced investment in Ghana’s music industry through a new annual prize package for the winner of the Album/EP of the Year category at the Telecel Ghana Music Awards (TGMA).

Beginning with the 27th edition of the awards, the winner of the category will receive a GHC100,000 cash prize, support towards the production of a music video for their next project, and a curated album listening experience powered by Guinness Ghana.

The initiative, according to Guinness Ghana, reflects its commitment to supporting creative excellence and contributing to the growth of Ghana’s music ecosystem. It said the support goes beyond recognition on awards night and is aimed at creating longer-term value for artistes and the wider creative industry.

Yaa Amoah-Owusu, Head of Media & Partnerships at Guinness Ghana, said: “The Album/EP of the Year category represents the pinnacle of artistic expression; body of work, storytelling, and sonic identity. This package is Guinness Ghana’s way of recognizing excellence and investing in the future of the artist and the industry at large.”

Guinness Ghana, a longstanding supporter of the Telecel Ghana Music Awards, said the initiative strengthens the significance of the Album/EP of the Year category and reinforces its broader support for Ghana’s creative industries.

In addition to the financial prize, the listening experience component is intended to create further opportunity for audience engagement, industry connection, and visibility for the winner’s next body of work.

Guinness Ghana extended its best wishes to all nominees in the Album/EP of the Year category: Black Sherif – Iron Boy, Stonebwoy – Torcher, Gyakie – After Midnight, Medikal – Disturbation I/, Wendy Shay – Ready, and Kweku Smoke – Walk With Me.

Robert Klah, Head of Public Events & Communications at Charterhouse, also commented on the initiative, saying: “This is an important intervention from Guinness Ghana. It aligns with our commitment to celebrate and elevate Ghanaian music, while also creating tangible support for artistes. It sends a strong signal about the value of albums and EPs as lasting creative works.”

The announcement comes as anticipation builds towards the 27th Telecel Ghana Music Awards, which is brought to you by Telecel, produced by Charterhouse, with media partnership from TV3 and proudly refreshed by Guinness.

Guinness Ghana Breweries PLC (GGB PLC), a subsidiary of Castel Afrique, is one of Ghana’s leading beverage companies. Its portfolio includes Guinness Foreign Extra Stout, Malta Guinness, Star Lager, Johnnie Walker and other brands. The company says it has a longstanding commitment to supporting arts, culture and community development in Ghana.