The National Health Insurance Authority has urged private health insurance brokers to adhere strictly to ethical standards and regulatory requirements to safeguard trust and sustainability in the health insurance sector.

The call was made by the Deputy Chief Executive in charge of Human Resources and Administration at the NHIA, Raphael Segkpeb, during a stakeholder engagement organised by the Private Health Insurance Schemes Directorate in Accra.

The meeting brought together private health insurance brokers, also known as third-party administrators, to discuss operational challenges and explore collaborative solutions to improve service delivery within the industry.

The Head of PHISD, Baba Saddiq Zankawah, encouraged participants to openly share their concerns and suggestions to help strengthen the sector.

President of the Third-Party Administrators Association, Stephen Kwarteng, also urged members to contribute practical ideas that could help improve the operations of private health insurance schemes.

During the session, Senior Manager at PHISD, Kwame Tweneboa, reminded brokers to operate strictly within the limits of their licences.

An open forum moderated by Naphtali Kyei Barffuor and Andy Mprah allowed participants to raise questions and discuss challenges affecting the industry.

In addition, Deputy Director of PHISD, Rockson Atakole, outlined policy updates and ongoing regulatory measures.

The engagement also highlighted the government’s Free Primary Healthcare Initiative, which aims to expand access to essential healthcare services and reduce financial barriers to care.

The engagement concluded with a commitment from PHISD to continue incorporating stakeholder feedback into its regulatory actions.

Participants were also encouraged to submit grievances through email ahead of the introduction of a dedicated hotline to facilitate faster response to concerns within the sector.