Zambia's president has weighed into a cultural debate that has erupted online after the president of Ghana arrived in Zambia wearing a traditional outfit called a fugu. Some Zambians mockingly called it a "blouse".

But Zambia's leader hit back by sharing his love for the design, saying he would be "ordering more of that stuff" for himself, in a video posted on X from the Ghana–Zambia Business Forum held in Lusaka this week.

Ghana's foreign minister said the social media buzz was a sign that young people were keen to reclaim their cultural roots.

In Ghana itself, a move to encourage traditional outfits has led to "Fugu Friday", which sees people wear African clothing.

Following days of online back and forth between netizens of the two countries, President Hakainde Hichilema expressed his admiration for the Ghanaian outfit.

"We'll be ordering more fugu from Ghana following the social media conversations," Hichilema said on Friday in Zambia's capital, Lusaka.

When Ghana's President John Dramani Mahama arrived for a three-day State Visit on Wednesday, he was proudly sporting a fugu - a traditional northern Ghanaian outfit made from hand‑woven, narrow strips of thick cotton fabric stitched together to form a structured, poncho‑style garment.

In contrast, his Zambian counterparts was wearing a suit and tie to welcome him at the airport.

This elicited a strong reaction from some Zambians online, for example there were dozens of mocking comments on the Zambian Scorpion Facebook group. 

Malama Mulenga referred to the fugu as a ''maternity blouse'', Mwangala Imbula posted: ''Am coming to get that blouse'', while Master G wrote ''We love our blouse brothers''.

Ghanaian officials attending the forum responded by highlighting the deep cultural significance of the fugu.

Foreign Minister Samuel Okudzeto Ablakwa described it as not just an item of clothing but a symbol of African identity, dignity, and heritage.

In a video posted on Facebook, he said that the viral buzz had sparked renewed interest among young people and ignited what he called a renaissance of the "African personality". He encouraged Africans to reclaim and celebrate their cultural roots.

"For the young ones on social media who want to know more about the attire… this is the attire that the founder of Ghana, Osagyefo Kwame Nkrumah, wore when he declared independence on the 6th of March 1957 in Ghana," he said.

A popular Ghanaian YouTuber also threw his hat into the debate. 

Wode Maya declared that it was not a ''blouse'', and that ''the president is intentionally promoting the local garment industry both within and beyond our borders''. 

He added that ''it is unfortunate that many of you, despite having access to smartphones and the internet, still choose to remain ignorant''.